“Be wrong to be right. Mistakes are part of the process for substantive and truly great creativity.”
Driven by better
Paul’s job is to drive creativity to be the best it can possibly be. Informed by innovative strategies and inspirational creative briefs, Paul makes sure every piece of the brand has distinction and will make a difference. Through dynamic identities, to compelling campaigns, to engaging and emotive brand films. For Paul, every brand deliverable needs to have a purpose while at the same time be an essential ingredient of the bigger brand story.
Always creating
what's coming next
For the last 45 years Paul has been concepting, designing, and directing for an eclectic range of brands and clients via commercials, music videos, TV idents, digital, print and things that don’t have a name. There’s not a favourite type of medium or particular design style, for Paul every brand is different and needs have a true brand expression.
What creativity feels like
“For me, I know the minute when great creativity in a brand happens. It connects with people on a sensorial level that leaves them wanting more. There’s a cause and effect that creates an urge or desire to want to be a part of. It’s about sparking a human emotion that makes an instant authentic connection.”
Inspired by curiosity
“I’m the only one in my family to leave the UK and live in another country and many different cities. As my mum says I’ve always had itchy feet. I suppose I’ve always been a bit of a Nomad, curious to explore what life has on offer. It’s part of my DNA and probably why my brain is hardwired every minute of the day to look for creativity because honestly it’s everywhere. You just have to notice it.“