Microbial Defense Systems approached CO OP as a four-person startup with a compelling antibacterial technology. Our task was to leverage the brand to focus and define the business, development priorities and strategic path to IPO. As such, CO OP became an outsourced C-suite extension of the company. Our challenge was to identify the most strategically important applications that were received and help build the organization and marketing around that.
Having created the brand, CO OP’s focus shifted to launching the first series of products: packaging, sales tools and e-commerce. Acne Gel demonstrated the speed to market and consumer performance of the technology and Wound Gel put a powerful new resource into the hands of the most influential physicians. All this laid the proof platform to maximize the value of the IPO.
The internal R&D showed the extraordinary performance of the technology. However, external and validated proof would be several years away from startup. We identified the key imperative: the underlying science behind this technology needed to be accepted by investors, partners, potential recruits and clients. CO OP built a brand focused on research and innovation. We also renamed the company and commissioned a virtual explanation of the method of action.
Business Strategy
Brand Strategy
Naming
Visual Identity
Verbal Identity
Brand and Digital Activation
Website Strategy, Design and Production
Product and Packaging Design
Trade booths
Collateral