The Feil Organization is a real estate investment, development, and management firm that has been a stalwart of the industry for over 70 years, in spite of operating under the radar. The rebrand was an opportunity to galvanize the company and its reputation.
SERVICES
Brand Strategy
Brand Identity
Marketing
Website
Advertising
Campaign
Email Marketing
Trade Booth
Signage
SERVICES
Brand Strategy
Brand Identity
Marketing
Website
Advertising
Campaign
Email Marketing
Trade Booth
Signage
Recognizing the strength of Feil’s legacy, CO OP developed a strategic platform —“Our Future Legacy”— as the foundation for a refreshed visual identity. From signage to stationery, the brand reflects Feil’s timeless influence, loyalty, and forward-thinking values.
A family-owned New York firm, Feil manages over 400 commercial, retail, and residential properties across U.S. cities. Grounded in family values, the company builds long-lasting relationships with tenants, brokers, and communities. This bold new identity boosts Feil’s visibility, credibility, and momentum for future growth.
A key element of CO OP’s brand transformation was celebrating the company’s unique personality and leveraging it to craft a distinctive digital presence for Feil.
The website strikes a balance between technological excellence and the ability to showcase the individual personalities of the Feil team, enhancing property marketing while building corporate credibility. At the core of Feil’s revitalized communications is the website, which drives value by introducing the company to new partners, brokers, and tenants
Across the country, millions of square feet of available space compete for the attention of brokers and tenants. While most marketing efforts rely on overused clichés like “elevated space” and “prestigious amenities,” we took a different approach for Feil. Feil’s marketing speaks with a New York voice—frank, witty, and impactful. We highlight what truly sets Feil properties apart, avoiding clichés in favor of bold, authentic messaging. In a crowded market, our approach helps Feil stand out to brokers and tenants alike.
From premium listings to standard spaces, results are consistent: email campaigns outperform industry benchmarks, and advertising and social media efforts drive strong engagement. Even in a challenging market, our work for Feil continues to generate leases from New York to New Orleans and Tampa.
The ICSC conferences are a full on experience. It takes clarity, impact and and a wow factor to stand out. Our booth experiences create cut-through and calm amid the chaos. It brings to life the scale and impact of Feil, and the company’s unique humanity.
Feil’s booth was designed to make an immediate impact—visually striking and human at its core. Rooted in the concept of “Radiance,” it led visitors on a curated journey that ended in a welcoming space for real connection, reflecting Feil’s commitment to both design and meaningful relationships.
