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Jim Moran
Founding Partner, Chief Executive Officer

I’m the incurable, optimistic entrepreneur who drives the ship. With an ever-present smile and boundless energy, I’m always looking for practical solutions that maximize the potential of our clients. I’m a bit competitive (you have to be when you work with two English partners), but it drives my passion for the betterment of CO OP’s clients and our team. I’m the think big, ‘why can’t we do it’ person who loves to build things (Lego was my childhood toy of choice). It’s why I love to make brands work — visualize, motivate, build and assess.

I’m very fortunate to have had a robust and diverse life education. My first two life coaches were my parents who schooled me growing up on the North Shore of Boston; yes, I’m a Sox and Pats fan. Dad taught me integrity, the Irish gift of the gab and the ability to laugh at anything. He also convinced me at the age of 4 that I was going to be president of the United States one day. My Sicilian mom was all about loyalty and hard work. I was then disciplined by Xaverian Brothers at St. John’s Prep. They taught me how to write (thanks Mr. Davis and Mr. Huckins) and to constantly question why (Thanks Mr. Smith). I spent four incredible years at Connecticut College connecting with people who were shaped by different ideas and life experiences. It molded me. But most importantly, I’ve learned the lessons of life (being a good man, husband and father) from my wife and two children.

Work took me in a totally different direction. My first big jobs in visual communication were at Olive Jar Animation (thanks Matt and Fred) and Pittard Sullivan where I was schooled as a creative producer. Then there was Attik, the place where I got my “MBA.” Running the largest office in the Attik “empire” was the most intense, hands-on, practical experience both personally and professionally (thank you all, my brothers).

Now I’ve spent the last 18 years learning patience, balance and courage with the smart, talented partners and co-workers of CO OP. And since I moved to Los Angeles in 2019, I’ve found the art of being zen…love CA!

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