1407 Broadway

A New Vision Of The Workplace

Transforming a Garmento building for a new class of TAMI tenants.

Creating A New Language For Work

Brand iconography as a tool for tenants to understand innovative space.

Broker Tools And Digital Experiences As Savvy As Its Target Audience.

Talking a language a TAMI tenant gets.

Committing To The Future Of Work.

A competition to define what’s next.

A Word From The Partner-In-Charge: To create difference in an overcrowded market we needed to act differently; we took the high ground and created a brand that inspired brokers and tenants alike. Bold thinking drove bold results.

Simon Hunter
Partner, Chief Innovation Officer

info

Client:

The Lightstone Group

City:

NYC

Brand Work:

Strategy, Identity, Campaign, Print & Digital Broker Tools, Signage, Innovation, PR.

Category:

Commercial