365 Bond

The Tale Of Two Gowanus

From toxic canal to new Brooklyn

A Brand That Gets People To Reappraise

Turning a weakness into a strength.

Creating A New Neighborhood Icon

The Gowilla celebrates the unusual.

Artisanal, Avant-Garde, Active, And Alive

A unique neighborhood with a unique brand voice.

A Word From The Partner-In-Charge: We turned this building into a catalyst for a neighborhood on the cusp of discovery. 365 Bond Street is now synonymous with Gowanus. It took real courage and vision on behalf of our client, Lightstone, to see the potential where others didn’t, and be the first on the scene in Brooklyn’s newest “it” neighborhood.

Jim Moran
Partner, Chief Executive Officer

info

Project

365 Bond

Client:

Lightstone

City:

NYC

Brand Work

Strategy, Identity, Advertising, Website, Quarterly Editorial, Brand film, Wayfinding, Signage, Events

Category:

Residential