4545 Center Blvd

Instilling Pride In A Place Everyone Was Apologizing For

A challenge to turn Long Island City living from settling for less to settling for more.

4545 Center Blvd
4545 Center Blvd

NYC+ More

Claiming the definitive NYC waterfront lifestyle.

Targeting the 7 Train

Innovative marketing to those closest to the place.

A Word From The Partner-In-Charge

Leasing 800+ apartments in a neighborhood still establishing itself was a big challenge. We went for the bold approach, rooted in smart insights, to create a brand that renters could be proud of

Paul Newman
Founding Partner, Chief Creative Officer

info

Client

TF Cornerstone

City:

NYC

Brand Work:

Strategy, Identity, Packaging, Campaign, Leasing Center, Signage, Digital, Event.

Category:

Residential