Arsenal Yards

Creating An Authentic Place

Transforming a retail destination into a neighborhood asset.

Local Culture And Urban Grit

A brand that celebrates the history and personality of the place.

A Compelling Case

Retail broker tools to attract the right partners.

A Word From The Partner-In-Charge

The development team had a bold and ambitious vision – to create an exciting new mixed use destination that stands out among Boston’s neighborhood transformations and to make sure it was integrated into the broader community of Watertown. Our strategy and brand shows what smart development can create.

Simon Hunter

Partner, Chief Innovation Officer



Boylston & The Wilder Group


Watertown, Ma

Brand Work:

Strategy, Identity, Stationary, Print Collateral, Signage, Innovation.


Mixed Use, Residential