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Bellevue, WA

Fortress Builds Bellevue’s Most Elevated Address

Avenue is a new collection of luxury condominiums located in Bellevue, Washington.  Two unique towers spanning twenty six stories high, a vibrant retail plaza, and an Intercontinental Hotel comprising the first twelve floors of the Estates Tower creates key differentiators in the Pacific Northwest marketplace.

Imagine Seeing What I’m Seeing

Avenue joins a short list of luxury condominiums located within the city. With no shortage of beautiful single family homes, our challenge was to create a new perspective for the “empty nester,” and the “young tech” buyer pools looking for a condominium specific lifestyle.

Imagine Being Me

The campaign message Imagine Being Me was all about putting future buyers into a perspective of what life could be like living at Avenue.  “Imagine Seeing What I’m Seeing,” “Imagine Falling In Love All Over Again,” “ Imagine a Michelin Star Chef an Elevator Ride Away,” all leading you into the powerful campaign message Imagine Being Me.

How We Made

Brand Marketing
Branded Content
Social Media Strategy & Management
Campaign Strategy & Management
Website Advisement
Content Production
Rendering Creation
Advertising & Media

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