Brooklyn Navy Yard

New York’s Largest Industrial Complex Opens Its Doors.

Building 77 brings 1m SqFt of commercial space and a food hall to market.

From Walled-Off To Public, Affordable To Attractive, Historic To Future-Forward

An ambitious transformational plan reflected in a new identity

Seeking Ethical Tenants

Creating a story that drives BNY’s mission

Engaging The Neighborhood

From job creation to shuttle buses to new retail

A Word From The Partner-In-Charge: BNY is more than a place; it’s an organization with a clear mission. It’s an exciting opportunity to create a brand that makes a real difference in transforming people’s lives—those who are building businesses in the Yard, those that are creating jobs, and the surrounding communities that benefit. Brand literally makes work, work.

Simon Hunter
Partner, Chief Innovation Officer



Brooklyn Navy Yard



Brand Work:

Strategy, Identity, Advertising, Website, Brochure, Wayfinding, Signage, Events