Cambridge Crossing

Creating “A Home For Brave Ideas”

Cambridge Crossing is the largest mixed-use work, live and play development site in Cambridge MA.

X Marks The Spot For Innovation with This Identity.

A place of Innovation not just a place for innovation.

The Cambridge Triangle.

The third important geographical point in Cambridge, if Harvard Square and Kendall Square represent the established CX is fresh, ambitious and unconventional.

A Word From The Partner-In-Charge
CX is a transformational real estate brand that will change Cambridge while adding another dimension to its innovative landscape. CO OP’s goal was to develop an aspirational place that amplified the constant changing lifestyle within the Boston/Cambridge area. The team is incredibly excited about this launch and the future of Cambridge Crossing.

Jim Moran
Partner, Chief Executive Officer

info

Project

Cambridge Crossing

Client:

DivcoWest

City:

Cambridge, MA

Brand Works

Brand Strategy, Naming, Identity, Website, Signage

Category:

Mixed Use