Devonshire House is a prewar home in Greenwich Village. It’s European inspired heritage and contemporary elegance makes it a rare opportunity in Manhattan real estate. Designed by classic architect Emery Roth and infused with modern interiors by Victoria Hagan, the building is a unique but overlooked gem in the heart of NYC. Our task was to discreetly let it sparkle.
The intriguing combination of English and Moorish influences spread throughout the entire building became our natural creative brief for the visual identity. A kind of detective story, we gathered the rich historic evidence to create our emblem logo identity.
With so many aspects to discover from it’s rich history, its understated beauty, to it’s timeless style and grace, there are so many elements of surprise. We created a brand campaign that simply asked our audience to look closer, to see the beauty, and fall in love.
Brand Strategy
Naming
Verbal Identity
Visual Identity
Brand and Digital Activation
Brand Campaign
Website Strategy, Design and Development
Print and Collateral
Sales Center
Signage
available condos sold out within one year of launch
in sales in 3 months
price jump since launch
resident celebrities to spot