Empower a Start-up to Compete like a Media Powerhouse
Cox Communications have been at the forefront of media sales for over 100 years, and is responsible for over 40% of all television airtime sales in USA. However, its digital sales unit was fragmented, inefficient and ineffective.
Brand needed to address fundamental business issues: rationalize multiple brands, offerings and services to meet client needs; galvanize and unite the organization; create credibility as a digital powerhouse with a sustainable competitive market advantage; to identify and accelerate innovation to drive new revenue streams. We created a brand that ran the gamut.