Connect Culture to Business to Challenge Tradition
Joshua Sason began investing in penny-stocks from his college dormitory in 2009, with a small loan and no training in finance. In a few short years, he had transformed that small loan into Magna, a New York-based investment firm with over $200 million invested in unconventional and innovative opportunities. In an industry dominated by tradition, Magna’s young, creative perspective set them apart—as did their returns.
But despite the originality of their perspective, culture, and investments, the way they came to life in the market was quite conventional. Their brand design and expression reflected a traditional, old-school financial firm, not the different kind of investors that they are. We needed to capture their strong internal culture and brings it to life externally to create a brand that was intriguing and valuable for partnerships and deals they needed.