One Vanderbilt

What Prestige Will Look Like In 2020

An iconic addition to the skyline demands an iconic brand

The Power Of One

A manifesto for greatness and a simple address.

One Vanderbilt NYC
One Vanderbilt NYC

Reaching For Greatness

Making sure all tools take the breath away

One Vanderbilt NYC
One Vanderbilt NYC
One Vanderbilt NYC
One Vanderbilt NYC
One Vanderbilt NYC

A Compelling Argument

Building a sales story to support an ultra-premium price point

One Vanderbilt NYC
One Vanderbilt

A Word From The Partner-In-Charge: Everything we designed for One Vanderbilt is sleek, cool, and contemporary—just like the building and the experience within. With the logo, though, we sought to tie those modern elements back to a classic, New York icon. The result is a brand that looks towards the future, but stays true to its roots.

Paul Newman
Founding Partner, Chief Creative Officer

info

Project

One Vanderbilt

Client:

SL Green Development

City:

NYC

Brand Work:

Strategy, Identity, Advertising, Website, Brochure, Brand film, Wayfinding, Signage

Category:

Commercial