Spruce Peak

A New Mountain Place

Celebrating a uniquely Vermont community.

The Passion Of Belonging

A brand of timeless traditions and local passion.

Putting A Flag In The Map

Placemaking from the ground up

A Word From The Partner-In-Charge

To create a destination within a destination we needed to create a powerful brand to unify the disparate lodge, apartment, townhouse, retail, spa and dining offerings. The power of the new Spruce Peak brand is that it looks like it has always belonged here; and everyone feels as if they belong.

Simon Hunter

Partner, Chief Innovation Officer



Spruce Peak Real Estate and Two Roads Hospitality


Stowe, VT

Brand Work:

Strategy, Identity, Campaign, Brand Video, Photography, Wayfinding, Signage, Digital,