Starrett-Lehigh

A Bold Identity For A Bold Building

Inspired by its old bones and clean lines.

Celebrating NYC’s Most Creative Community

And driving rents at the west side’s home for advertising, fashion, architecture and more.

Starrett=Lehigh

What Do Creatives Value?

Stimulating Uncompromising Creativity

Innovation That Proves The Point

From Food Trucks delivered outside your office to Ethical Incubators

A Shared Brand

Celebrating the creativity of the community

A Word From The Partner-In-Charge: This project was about understanding our audience and taking on an “if it ain’t broke, don’t fix it” attitude. Our client wanted to spend millions on cosmetic improvements to the interiors; their tenants liked the worn, heritage look and feel of the place. So, we rerouted that investment towards ideas and events that actually sparked activation and drew attention to New York’s most creative community.

Paul Newman
Partner, Chief Creative Officer

info

Client:

RXR

City:

NYC

Brand Work:

Strategy, Identity, Advertising, Website, Brand Book, Brochure, Wayfinding, Signage, Events, Business Innovation

Category:

Commercial