A Word From The Partner-In-Charge: This project was about understanding our audience and taking on an “if it ain’t broke, don’t fix it” attitude. Our client wanted to spend millions on cosmetic improvements to the interiors; their tenants liked the worn, heritage look and feel of the place. So, we rerouted that investment towards ideas and events that actually sparked activation and drew attention to New York’s most creative community.
Paul Newman
Partner, Chief Creative Officer