A Bold Identity For A Bold Building
Inspired by its old bones and clean lines.
Inspired by its old bones and clean lines.
And driving rents at the west side’s home for advertising, fashion, architecture and more.
Stimulating Uncompromising Creativity
From Food Trucks delivered outside your office to Ethical Incubators
Celebrating the creativity of the community
A Word From The Partner-In-Charge: This project was about understanding our audience and taking on an “if it ain’t broke, don’t fix it” attitude. Our client wanted to spend millions on cosmetic improvements to the interiors; their tenants liked the worn, heritage look and feel of the place. So, we rerouted that investment towards ideas and events that actually sparked activation and drew attention to New York’s most creative community.
Paul Newman
Partner, Chief Creative Officer
RXR
NYC
Strategy, Identity, Advertising, Website, Brand Book, Brochure, Wayfinding, Signage, Events, Business Innovation
Commercial
