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New York, NY
Corporate Rebrand

Fighting Old-School Luxury

Stribling, the oldest independent real estate brokerage firm in New York City, was highly respected and trusted in the luxury market – a testament to their beloved founder, Elizabeth (Libba) Stribling. They were known for service excellence and market intelligence but they were struggling to overcome perceptions of being UES old-money and detached from the emerging downtown tech-centric affluent buyer. 

Getting Personal

To connect with the younger buyers & sellers, we created a brand idea “People Who Know” to dimensionalize their proven market expertise with a more personalized approach and style. This informed an expressive new brand identity that was inspired by Libba herself. By taking cues from her personal signature, we automatically created a more modern-day Stribling look and feel while keeping the successful brand equity components.    

Making a Difference

With Elizabeth Stribling’s stamp on the brand, it was now time to engage with the Stribling brokers and reveal their personalities too. We created a brand campaign “The Right Broker Makes All the Difference” to assert not only their market knowledge, but to share a little more about who they were behind closed doors. Our campaign featured individual broker portraits taken in their own homes to show their likes and style in a human way.

“We were familiar with CO OP from the fine work they did for several of our new development clients. They focused initially on getting to know us and defining what makes Stribling special and unique. This resulted in a brilliantly revised brand, which captures the individual spirit of the company, while at the same time conveying a new edge. We could not have hoped for better results – or a more pleasant experience – than we achieved by choosing CO OP.”

-Elizabeth Stribling, Founder & President: Stribling & Associates

How We Made

Brand Strategy
Visual Identity
Verbal Identity
Brand Campaign
Brand and Digital Activation
Events and Internal Comms
Website Strategy and Design
Print and Collateral
Signage & Wayfinding


ranked luxury-focused real estate firm


increase in exclusive sales listings


increase in user time on the Stribling website


increase in mobile site visitors

CO OPerate With Us.

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