A Vision to Reinvent the Office

When long-time CO OP client, Hines, came to us with an ambitious vision to develop a commercial tower for their new global headquarters, we were more than up to the task. Moreover, Hines and Ivanhoé Cambridge wanted this building to completely change the game of commercial real estate. They wanted to blur the lines between office and hospitality and create a fully customizable workspace to be designed by the tenants that fill them. 

A Human Approach

Texas Tower is set to reinvent and innovate workspace utilization for greater employee satisfaction, recruitment, and retention. When we began bringing this ambitious vision to life, we first had to define a brand idea that encompassed what Hines was looking to accomplish. We landed on Texas Tower as “an accelerator for human potential.” We developed a visual identity and brand campaign that was very human-oriented and showcased real people accelerating in their career and in life.