[contact-form-7 404 "Not Found"]
Texas Tower

Houston, TX
Hines

A Vision to Reinvent the Office

When long-time CO OP client, Hines, came to us with an ambitious vision to develop a commercial tower for their new global headquarters, we were more than up to the task. Moreover, Hines and Ivanhoé Cambridge wanted this building to completely change the game of commercial real estate. They wanted to blur the lines between office and hospitality and create a fully customizable workspace to be designed by the tenants that fill them. 

A Human Approach

Texas Tower is set to reinvent and innovate workspace utilization for greater employee satisfaction, recruitment, and retention. When we began bringing this ambitious vision to life, we first had to define a brand idea that encompassed what Hines was looking to accomplish. We landed on Texas Tower as “an accelerator for human potential.” We developed a visual identity and brand campaign that was very human-oriented and showcased real people accelerating in their career and in life.

Accelerator for Success

In order to engage commercial brokers and potential high-profile tenants, we developed a collection of renderings and multiple brand films that begin to tease audiences on what’s to come at Texas Tower. This teaser campaign, along with a dynamic website and suite of leasing tools, has proven to be wildly successful and as of June 2020, Texas Tower is more than 40% leased.

How We Made Texas Tower Work

Brand Strategy
Naming
Visual Identity
Verbal Identity
Website Strategy, Design and Production
Renderings
Collateral
Brand Film

1

Gold Muse Award won for website 2019

40%

pre-leased as of June 2020

15

years: average length of leases secured

1+

million square foot project

CO OPerate with us.

Secured By miniOrange