Creating A New New York Experience
10 buildings. 1.9 million square feet of residential, commercial, and retail space. A main artery, a new marketplace: The Market Line.
10 buildings. 1.9 million square feet of residential, commercial, and retail space. A main artery, a new marketplace: The Market Line.
The heritage, culture, and excitement of the LES.
The only marketplace evolved from a century of LES market traditions.
A rallying point for the community to define their own brand.
A Word From The Partner-IN-Charge
In a city full of master-planned developments, this was one of the biggest. Our approach was to brand this project as the anti-development, a fabric that weaved a bold urban vision of community, culture and inclusion into the Lower East Side.
This was one of the most significant economic, social, and diverse mixed income neighborhoods in the Northeast today.
Jim Moran
Partner, Chief Executive Officer
The Market Line
BFC Partners, L+M Development Partners & Taconic Investment Partners
NYC
Brand Strategy, Naming, Identity, Brochure, Website, Signage, Events, Community Outreach
Mixed Use
