The Market Line

Creating A New New York Experience

10 buildings. 1.9 million square feet of residential, commercial, and retail space. A main artery, a new marketplace: The Market Line.

Creating A Brand For The Community

The heritage, culture, and excitement of the LES.

Don’t Claim Authenticity, Act Authentically.

The only marketplace evolved from a century of LES market traditions.

How Do You LES?

A rallying point for the community to define their own brand.

A Word From The Partner-IN-Charge

In a city full of master-planned developments, this was one of the biggest. Our approach was to brand this project as the anti-development, a fabric that weaved a bold urban vision of community, culture and inclusion into the Lower East Side.

This was one of the most significant economic, social, and diverse mixed income neighborhoods in the Northeast today.

Jim Moran
Partner, Chief Executive Officer



The Market Line


BFC Partners, L+M Development Partners & Taconic Investment Partners



Brand Works:

Brand Strategy, Naming, Identity, Brochure, Website, Signage, Events, Community Outreach


Mixed Use