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The Park Santa Monica

Santa Monica, CA

Uncompromised Urban Coastal Living

The Westside of LA in the heart of Santa Monica houses some of the most elegant and luxurious residential developments in CA. With some of the best beaches along the West Coast, a global palette of food and dining options, stylish designer-brand stores, and the easy lifestyle of SoCal, NYC developer, Witkoff, set out to develop one of the most elevated rental residences in LA. But in a very competitive and saturated market, how was this brand going to stand out especially with the highest PSF costs in the area?

Above and Beyond a Backyard Getaway

Our strategy was to leverage the buildings’ signature rooftop park with the concept of “Elevated Wellbeing.” The spectacular one-acre rooftop park connected over four buildings is curated for dining and entertainment, health and wellness, and a sustainable living experience.

Beneath the park are bright, open residences elegantly designed with condominium-style quality finishes and dramatic views of Santa Monica and the Pacific Ocean. All these qualities were inspiration for the brand identity and creative work to follow. 

A Brand Full of Park Life

It was very clear to us that while this was a residence, the brand needed to connect in a fashion-like editorial way. As the audience was style-focused and appreciated great design, we needed to tell stories that played into their own lives.

We created a verb-driven brand campaign called ‘Live at The Park’ that expressed the culture, activities, and lifestyles a resident would experience.

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How We Made
The Park

Brand Strategy
Visual Identity
Verbal Identity
Brand Campaign
Brand Video
Renderings (still and animated)
Photography (lifestyle, drone and neighborhood)
Social Media Content Development and Oversight
Stationery Package
Retail Presentation


platinum Muse Award for best branded content


leased within one month of conducting virtual tours


residences with sweeping views of the city


Instagram followers in the first two months

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