The Wink

Creating An Antidote To Dull Corporate Hotels.

A new brand bringing something new to DC

A Conspiratorial Wink.

An irreverent brand. A zest for life.

Encouraging Guests To Live A Little Louder

Permission to live unfiltered

A Word From The Partner-In-Charge: It took a lot of strategy and creativity to make the Wink brand look so effortlessly different.

Simon Hunter
Partner, Chief Innovation Officer

info

Project

The Wink

Client:

Brookfield Property Group

City:

Washington, DC

Brand Work:

Strategy, Identity, Advertising, Website, Brochure, Wayfinding, Signage

Category:

Hospitality