Troon Pacific occupies a radical niche in the development market. They design, build and market single family homes that set new standards for ambitious design and performance; and they command the highest price points in San Francisco. The company had a vision of establishing high-end homes as a novel asset class. CO OP needed to create a brand platform that convinced investors and home buyers that this was an exciting and valuable new idea.
The Troon Pacific team has an encyclopedic understanding of what the cutting-edge is in any aspect of the home experience; from the aesthetics of marble to the sustainability of natural resources, and even the impact of light and air on a person’s health. We created a new brand that brought to life Troon’s distinctive mission to never compromise on excellence and redefining what a home could be.
CO OP created new brand and marketing tools that bring to life the unique combination of elegant design, innovative technology, cutting-edge sustainability and rigorous financial strategies. The new brand is simultaneously elegant and hard-hitting, scientific and aesthetic. It represents a class of one. It has inspired a new way to sell ultra-luxury properties, each setting a new benchmark in living environments.
Brand and Digital Activation
Website Strategy, Design and Development
Print and Collateral Design
Asset Creation (Photography, Renderings, Video, Maps, Infographics)
Gold Muse Award for website 2019
featured articles in Real Estate publications
average house price
unique selling points per house