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Ellen Mosher is an accomplished Houlihan Lawrence real estate agent in the Greenwich area. She is known for connecting homes—from the humble to the prestigious—with buyers from NYC, the “North of NYC” region, and beyond. She has a keen sense of what people care about and what drives them, and we needed to create a brand for her that clearly expressed this.
We weren’t saving the Ellen Mosher brand or needing to accelerate its growth. Rather, we needed to articulate what made it so successful. While Ellen’s messaging was about being the one of the top agents in the area, to ensure the longevity of this success we needed to ascertain why that was, and turn that into an emotive brand story.
Spending time with Ellen Mosher and understanding the secret to her success uncovered a heartwarming reality. Ellen is interested in people. She is genuinely invested in helping people along their life paths, and this means she is effective at finding their fit. As a result, we brought to the forefront through verbal and visual identity her passion for connecting people to places, and her intimate knowledge of the neighborhoods she serves.
Market Research
Brand Strategy
Verbal Identity
Visual Identity
Print Design
Social Media Design