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The Feil Organization is a real estate investment, development, and management firm that has been a real estate powerhouse for 70+ years. A family-owned firm based in New York, they manage a portfolio of over 400 properties in commercial, retail, and residential in cities throughout the United States. Feil has flown under the radar for generations, choosing to build long-lasting relationships with tenants, brokers and the business communities they serve, rather than an often-seen, brash, ego-led building approach. Feil is known and highly respected for their integrity and commitment. As the Feil leadership transitions to its third generation, the brand needed to amplify its generational ethos and unique characteristics to drive leasing of its diverse portfolio for the future.
Once you encounter anyone from The Feil Organization, you’ll notice the unique character of the company. Everyone, related or not, feels like family. There is a direct honesty, a commitment to doing the right thing. And a recognition that it is ‘everyone’s responsibility to leave their business, clients, and the cities where they work even stronger than they found them’. As such, our brand captured their unique New York ethos and voice. A committed straight-shooter who describes their company and every property exactly how they are: no fluff and no BS – just how it is.
Our brand transformation has allowed Feil to remain rock-solid consistent. A business that will be quietly noticed, from the timeless elegance of the new visual identity to the impact of the property marketing. The brand is now modern, unmistakably New York, competent, open, and magnetic. But, rather than looking back on 72 years of history, we focused The Feil Organization brand on the legacy the next 72 years will create.
Brand Strategy
Visual Identity
Verbal Identity Brand and Digital Activation
Website, Design and Development
Marketing Tools: Commercial, Retail & Residential
Advertising: Digital, Print, OOH
Trade Show Re-imagination and Implementation