Houlihan Lawrence has been the local market leader in northern NY and CT for over 130 years. A nice problem to have, right? Well, the problem was preaching rather than proving. With heavy competition on the heels from Sotheby’s and more recently Compass, Houlihan Lawrence needed to stop resting on their laurels and start showing their true expertise and personality.
To clearly establish and own a leadership position, we needed to evolve Houlihan Lawrence by moving them from a traditional, local brand to a more modern brand with global awareness and local flare. We did this by creating a brand strategy that positioned Houlihan Lawrence as a company with a graceful and confident posture. The evolved brand also needed to show how technologically advanced it was in order to compete with the tech-savvy competition.
-Anne Marie Gianutsos, Chief Marketing Officer
Market research
Brand Strategy
Digital Strategy
Verbal Identity
Visual Identity
Brand Campaign
Brand and Digital Activation
Advertising – Digital/Print
Copywriting
Web Design and Development
Brand Film
Photography
Renderings
Maps
Infographics
Events
Signage
Brand Standards
Brand training