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A small company had a big mission: to change the behaviors of the 90% of Americans who do not eat enough fruit and vegetables. It isn’t news to consumers that it’s bad not to eat your greens. Our challenge was to find something powerful enough to recruit people to join a movement, to evangelize, and to drive the success of a new kind of multi-level marketing company.
To create a brand with the credibility to support someone’s healthcare regimen, we had to avoid the standard natural, holistic brand vibes. This brand is rooted in the scientific understanding of the action and impact of phytonutrients – the critical minerals and vitamins that optimize health. Our product recipes, cleanses, and support program allow people to achieve their goals from feeling better, losing weight or driving personal achievement. Phytopur is the approach we created.
We created Upshoot, the name explicitly bringing to life the positivity, growth and optimism of a brand dedicated to helping advocates thrive in health and in running their own healthcare business. From the recruitment and reward tools to the shoots of growth intertwined with the product barcodes, every element of the brand was the subject of a compelling story. It’s a brand to believe in.
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