Boston is booming with new real estate developments, each promising to shape the future. The problem? Too many of them are stuck in the past—recycling the same generic story. @Brickbottom is different: a future-forward brand that empowers tenants to write their own future and build exactly what they need.
SERVICES
Brand Strategy
Naming
Brand Identity
Brand Campaign
Website
Sales Tools
Branded Shuttle
SERVICES
Brand Strategy
Naming
Brand Identity
Brand Campaign
Website
Sales Tools
Branded Shuttle
Brickbottom, once an overlooked industrial stretch in Somerville, is emerging as Boston’s next hub for innovation. North River Company saw its potential—where tough tech, clean tech, and advanced manufacturing thrive. CO OP’s brand identity, @Brickbottom, reflects this transformation: raw, creative, and boldly authentic. It captures the neighborhood’s artistic roots and forward-looking ambition.
@Brickbottom is a brand for the unconventional—a beacon for experimental builders and visionary thinkers. It invites the next generation of innovators to claim space here, blending creativity with industry. This is where street grit meets deep tech, where bold ideas find form. One identity, two forces—raw expression and advanced possibility.
Founders, funders, and future tenants all seek the same thing: proof and possibility. The @Brickbottom website delivers both with clarity and commercial appeal. It’s bold yet credible—clean in design, confident in tone. But it also hints at something deeper. With a touch of mystery and magnetic energy, it draws you into Brickbottom’s raw charm and rising potential.
Every element of the site is designed with purpose. Crisp language and restrained visuals let the story unfold subtly. The tone blends savvy insight with visionary ambition, balancing logic and allure. It doesn’t just inform—it inspires. The result is a compelling case for investment, wrapped in a digital experience that feels entirely unique to Boston.
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