Simon Needham

Global Marketing Officer

"Creativity isn't just about making something new; it's about transforming the ordinary into the extraordinary."

COOP’s Next Chapter

As Partner and Global Marketing Officer Simon is dedicated to transforming CO OP into a global leader in ‘place’ branding. By merging innovative strategies with cutting-edge AI, he ensures that we are leading the industry in new offerings and technologies. His commitment to creativity and excellence drives his work every day.

A Life Devoted to Creative Exploration

Now L.A.-based, Simon’s creative journey began in London as a former Chief Creative Officer, director, and photographer. As the Founder and Chief Creative Director of ATTIK, a global agency, he has spent his career pushing creative boundaries. His work has earned international recognition, including the honor of being recognized by the Queen of England for contributions to British creativity. He’s also an alumnus of the King of England’s ‘King’s Trust.’ His passion for storytelling, whether through photography or directing, has led to the creation of numerous award-winning visuals that resonate deeply with audiences

Passionately Committed to Making a Difference

For me, work goes beyond commercial success—it’s about giving back. I collaborate with NGOs around the world using my talents to create images that support their missions. I believe that creativity is a powerful tool for change, and I’m driven by a desire to make a positive impact on the world. I’ve had some wild experiences along the way, like when I fell off the side of a mountain in the Himalayas or was almost ravaged by a lion while on a photography project. These experiences fuel my passion and remind me of the importance of the work I do.

A Legacy of Inspiration

My career reflects a life filled with passion, creativity, and a commitment to excellence. From co-founding a global agency to leading COOP’s brand innovation and being honored by the British monarchy, my journey has been one of continuous inspiration and impact. Today, my passion is very much centered on AI creative development, where I see opportunities for creativity that have never been available to the industry until now.“The future of creativity is mind-boggling!”