Make Work

New Business


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Cressida Payavis

Creative Director

A former painter and photographer, Cressida knows all about the art of design. She’s a tastemaker at heart who embraces originality. Cressida believes continuity and discipline are key to developing thoughtful brand identities that stand the test of time.

Cressida brings more than 18 years of combined experience in fashion, beauty and real estate design from around the world to CO OP. Her clients have included iconic brands such as Condé Nast, Michael Kors, Swarovski, Vera Wang, and The Knickerbocker Hotel. Cressida has led creative teams from concept through to production on advertising, branding, digital, packaging, retail and social media projects. Her experience in 2D, 3D, motion, social, and user experience fuels her creative passion for bringing brands to life across all aspects of communications. She has held a series of senior leadership roles at MODCo Creative, SelectNY and AGA Marketing & Design, and has served as a design consultant for multiple brands.

Cressida graduated from the University of Vermont with a B.A. in art and photography. She’s proud to call New York home and always loves a good farmer’s market.

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