Make Work

New Business


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Dave Shanfield


Dave works by creating connections; between insight and action, concept and creative, emotion and decision. By understanding how people think, feel, and spend their money, he helps businesses establish more meaningful relationships with their consumers.

With business intellect and creative intuition, Dave has worked on range of projects across CO OP’s client industries. In real estate, he’s developed the brand platform and messaging for the iconic, supertall skyscraper One Vanderbilt, and rebranded New York’s largest industrial complex, Brooklyn Navy Yard. He also led the rebrand of award-winning Mountain Valley Spring Water, helping the brand reclaim its unique, American heritage in support of a national retail push, and planned go-to-market strategies to launch Next Science’s innovative Wound and Acne Healing gels.

He also loves food—cooking it, eating it, reading and talking about it.

Dave graduated from Connecticut College with a B.A. in Economics and Studio Art.

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