Make Work

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Sarah Labuda


Sarah is a keen observer of the world around her with a naturally curious mind, creative spirit, and sharp wit. As a strategist, she brings her own unique blend of analytical thinking, problem solving, and storytelling to every project and every client.

Sarah has led a wide range of projects at CO OP including: The Market Line, a dynamic local marketplace in the LES, the extraordinary Dstillery, a future-leading predictive marketing company, and the great and proud Brooklyn Army Terminal. Sarah also created the strategic positioning for Avida, a senior-lifestyle brand changing the face of senior living.

Before joining CO OP, Sarah spent four years at DigitasLBi where she led strategy for Comcast and L'Oréal, developing strategic platforms at both the brand and product levels to drive engagement and advocacy. For Comcast, she implemented ongoing qualitative and quantitative research initiatives to refine and optimize their marketing approach for acquiring new subscribers.

Sarah received a B.A. in Visual Studies from the University of Pennsylvania and is currently getting her masters in life-management as a new mother.

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