A native Brit 3,500 miles from home, Simon came to head up CO OP’s creative team after working for a number of award-winning agencies in the UK. He’s worked across sectors, moving companies forward by conveying a clear message through his creative thinking (and, frankly, damn good design).
Simon approaches every project as an opportunity to create something unique and thought-provoking; whether through brand identity, packaging, or campaign execution. With N-of-One, he designed a brand system that spoke to individuals’ unique, genomic identities. For the Haswell—a revolutionary penthouse development on the Upper West Side—he created a premium real estate brand that enriched community through history and celebrated an unsung hero of New York City. On Artex, Simon used brand and information design to position the risk management company as an industry leader and live up to the strengths and values of the organization.
Before CO OP, Simon worked on the design for the Wimbledon Lawn Tennis Museum, England’s World Cup bid presentation (given to the committee by David Beckham), and BBC exhibition celebrating the history of broadcasting at the Olympic Games.
Simon earned a First Class Honors degree from the Lincoln School of Art and Design (UK) and has received two awards from D&AD, a global organization that recognizes outstanding work in the design and advertising industries.