By Paul Newman, Founding Partner, CCO
Over the past year, I was lucky enough to experience all 4 seasons of Stowe VT working on the rebrand for Spruce Peak. It was pretty easy to be inspired by it’s indigenous natural beauty and the many color hues of landscape and light. So when It came to developing the new brand color palette, it was pretty evident from the beginning that we should borrow from the surrounding nature of the place. The Spruce Peak colors were designed to express the essence of the resort, while also systematically defining the various offerings.
It may sound obvious to do this for a resort, but Spruce Peak in particular came to life for me the more i saw it. I Recently spent 5 days on a photo shoot for the brand campaign and experienced (within the space of an hour or two) the dynamic weather that triggered vast light changes of hues, vibrancy and ambience
It’s place that surprises on many of levels and one can clearly see why this tight-nit community have a sense of belonging. From the passionately local staff to the visitors, to the club members and the owners of beautiful homes. It’s place that surprises on many of levels and one can clearly see why this tight-nit community have a sense of belonging. From the passionately local staff to the visitors, to the club members and the owners of beautiful homes.
This Is Our Spruce Peak.
When it came to creating a brand campaign to launch the rebrand of Spruce Peak, we knew it had to be real and capture the spirit of the place. We also knew it had to be honest and have longevity – revealing family rituals, showing sense of connection that has run through generations, past and present. It most important of all, it had to be proud show its true colors.