Houlihan Lawrence

Maintaining Leadership Through Brand Evolution

Transforming a 125-year-old brand to compete in today’s global arena

The Future of Real Estate Since 1884

Bringing the legacy to life with the brand’s iconic white horses

Global Awareness With Local Flair

Connecting people to homes worldwide

Graceful Confidence and Technologically Empowered

A dynamic blend for an award-winning digital presence

A word from the partner-in-charge: Transforming this 125 year old brand was about helping a company find itself. (a bit of brand therapy) Houlihan Lawrence is smart with forward-thinking qualities that were completely hidden by a traditional corporate facade. We set the horses free—literally and figuratively—to express what makes them the obvious choice. Read more about my perspective on Houlihan Lawrence.

Paul Newman
Founding Partner, Chief Creative Officer



Houlihan Lawrence


Rye Brook, NY

Brand Work:

Strategy, Identity, Advertising, Website, Brochure, Brand film, Wayfinding, Signage, Events