The Park
Real Estate / Residential
CO OP was tasked with breathing new life into an apartment community in Delray Beach, Florida. Despite strong amenities and a desirable offering, the property lacked differentiation. Through brand strategy and bold design thinking, we renamed and repositioned the community as Mira Delray, creating renewed relevance, distinction, and stronger market appeal.
SERVICES
Brand Strategy
Naming
Visual Identity
Website
Marketing Tools
SERVICES
Brand Strategy
Naming
Visual Identity
Website
Marketing Tools
Most competing apartment names feel generic, relying on beach clichés or historic references. However, we wanted a name people could instantly understand, remember, and repeat. Therefore, CO OP created Mira Delray, which literally means “Look at that!”. As a result, it works as a memorable rallying cry that demands attention.
Importantly, the name is bold, modern, and intentionally self-aware. Moreover, it feels colloquial and approachable. Ultimately, Mira Delray perfectly captures the spirit of the place while standing apart in a crowded apartment market.
Mira Delray is a vibrant, liberating place filled with human connection and laughter. Importantly, it’s where things get interesting. Therefore, our visual identity brings that energy to life. Inspired by South Florida, it channels joy in unexpected ways. Organic and authentic, it feels true to place. At the same time, it remains completely distinctive.
As a result, the identity took on a life of its own. Moreover, it inspired fresh approaches to interiors, exteriors, and marketing tools. Ultimately, this drove renewed leasing interest.
The Delray Beach apartment market is highly competitive. However, most marketing sounds generic, creating noise instead of connection. As a result, renters struggle to see a place that feels like home. Therefore, the Mira Delray website applied proven marketing best practices to stand out and drive stronger performance.
To build relevance and response, we paired compelling, differentiating messaging with smart SEO. Consequently, the right audience finds the site. Ultimately, the message lands and converts.
