Every large development reaches a point where it transforms into a true community—where residents’ character and energy bring life to the master-planned vision. SoLé Mia, an impressive purpose-built neighborhood in North Miami, had reached this pivotal stage as it entered its second phase of development. CO OP was engaged to craft a distinctive personality and promise for SoLé Mia, designed to attract sophisticated residents seeking a vibrant, connected lifestyle in a thoughtfully planned setting.
SERVICES
Brand Strategy
Brand Identity
Website
SERVICES
Brand Strategy
Brand Identity
Website
SoLé Mia offers breathtaking beauty—glorious blue skies, a crystal-clear lagoon, and striking architecture. But beyond the setting lies a sophisticated, discerning community. We moved away from typical Floridian branding, creating an elegant, crafted identity worthy of high-end Aventura boutiques. A true Miami brand with global appeal.
Refined typography pairs with a subtle, sophisticated color palette. The brand voice blends a connoisseur’s insight with an intimate sense of connection, evoking pride and belonging—like being part of an exclusive club designed for those who appreciate exceptional living.
SoLé Mia website’s main goal is to guide potential residents to the latest condo and rental offerings while showcasing the authentic experience of living here. Inspired by destination sites, it features a comprehensive guide to the amenities, news updates, event invitations, and ongoing social media highlights that bring the community to life.
As the development grows, the website will evolve from a sales and leasing hub into a central community resource. Every functional and content expansion is pre-planned, ensuring a smooth, effortless transition that supports long-term engagement.
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