Mira Delray
Real Estate / Residential
CO OP was tasked with developing distinctive branding and marketing for a new apartment building in West Hollywood, Los Angeles. Surrounded by the neighborhood’s signature glamour and energy, we crafted a bold identity for TenTen Alfred that captures a cool, social, and inviting community—designed to stand out while seamlessly reflecting the vibrant local lifestyle.
SERVICES
Brand Strategy
Visual Identity
Website
Marketing Tools
SERVICES
Brand Strategy
Visual Identity
Website
Marketing Tools
West Hollywood is synonymous with glamour, high fashion, and a bold lifestyle, yet many apartment developments feel surprisingly ordinary. That’s why TenTen Alfred stands out, with striking interiors, a distinctive exterior, and vibrant social spaces. CO OP broke category conventions to build a brand around one promise: here, residents Live Out Loud. As a result, the brand celebrates self-expression while capturing the individual style, energy, and authenticity that define West Hollywood.
Our TenTen Alfred brand design began with a defining persona—the Bold Muse. Inspired by David Bowie’s elegance, it reflects magnetic confidence and modern glamour. As a result, the identity feels expressive yet effortless, standing apart from generic apartment brands. Moreover, it fits seamlessly alongside the boutiques of Melrose Place, blending style with sophistication.
Without stating it outright, the visual identity subtly conveys the lifestyle and atmosphere, allowing residents to instantly feel what living here represents.
The West Hollywood apartment market is highly competitive; however, many brands rely on overblown messaging that adds noise instead of clarity. In contrast, the TenTen Alfred website delivers a refined experience that connects with its audience in a subtle yet impactful way. As a result, it clearly communicates what sets the property apart.
For those seeking accessible glamour, the site’s imagery, user experience, and language continue to drive strong interest and engagement.
