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EDITORIAL

Our Brand Evolution

What began one afternoon as a back-of-the-napkin idea at an LPQ in SoHo has turned into an eighteen year old company that is much more than just an ordinary agency. In fact, the infancy of CO OP’s business model was to really be the “anti-agency.” After spending years grinding in the sometimes toxic environments of...

Creative That Works: October

Boo! For our ‘Creative That Works’ this month, we figured we would get into the spooky spirit and explore some of this season’s best Halloween themed creative work and activations. Here are a few we thought were executed so well, it was almost scary....

CO OP Goes to LA

CO OP just celebrated its seventeenth year in business. I remember the CO OP day one. The Le Pain Quotidien office in Soho. We’ve grown up, as they say. For most of our time in business, we’ve been an East Coast company. Our work has been based in the major metropolitan areas on the Atlantic: New...

Creative That Works: September

This month we wanted to share an incredible exhibition that our team attended called ‘Beyond the Streets,’ located in Williamsburg, Brooklyn. Heritage Equity Partners and Rubenstein Partners, who were working on the commercial space at 25 Kent Avenue, collaborated with 'Beyond the Streets' to create an activation that would attract tenants who are true to...

The Rise of Cannabis Brands: A Q&A with InnDica

We had a chat with the founders of InnDica, Rick and Monique Fitzgerald, to hear their thoughts on the evolving cannabis industry and cannabis branding itself. InnDica is an online travel resource that is helping to shape and unite the cannabis community....

Creative That Works: Summer Edition

As a company that specializes in branding, we love to see businesses taking the initiative to rebrand. Revivifying a brand’s image can achieve a number of things, from reflecting internal change and growth, to altering an existing consumer base and rising above competition. Whether drastic modifications have been made within your industry, or you just...

Creative That Works: May

Every May, the retail real estate industry descends upon Las Vegas for the International Council of Shopping Centers (ICSC) RECon conference. As a destination brand company, our team attends each year to network, connect with clients and attend fabulous parties with the biggest and best companies in the real estate industry....

Creative That Works: April

Our 'Creative That Works' for April is all about Colossal Media, a company that takes an imaginative approach to outdoor media and advertising. If you live in or have visited New York, chances are you’ve seen one of their works of art. For the past fifteen years, they’ve been creating hand-painted murals featuring some of...

Creative That Works: March

As Women’s History Month comes to a close, we spent some time thinking about all of the creative work that couldn’t have existed without women. From women-empowerment campaigns to the disruptive companies launched by a team of ingenious females, searching for one creative piece to honor this month was an ambitious feat. Instead, for March’s...

Hines’ Texas Tower Is Changing the Game in Office Space

On March 9th, our Founding Partner and CEO Jim Moran had the pleasure of attending the mat pour event for Hines and Ivanhoé Cambridge’s unveiling of Texas Tower in Houston, Texas. The event officially launched the brand for Texas Tower, which will become the new global headquarters for Hines. ...

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