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EDITORIAL

Hines’ Texas Tower Is Changing the Game in Office Space

On March 9th, our Founding Partner and CEO Jim Moran had the pleasure of attending the mat pour event for Hines and Ivanhoé Cambridge’s unveiling of Texas Tower in Houston, Texas. The event officially launched the brand for Texas Tower, which will become the new global headquarters for Hines. ...

Creative That Works: February

Our hearts are with the fashion community this week as the world mourns the loss of creative extraordinaire Karl Lagerfeld. Alongside his work with other notable brands, Lagerfeld acted as creative director for luxury high fashion company Chanel. This month for ‘Creative That Works’ we would like to celebrate and share Chanel’s ‘Inside CHANEL’ creative...

Creative That Works: January

To kick off the new year, we’ve decided to launch a new series, “Creative that Works.” Each month, we’ll recognize a brand, campaign or creative activation that inspires us at CO OP. We’re giving credit where credit is due and we hope you find the work as compelling as we did....

The Future is Female.

We're excited to welcome three incredible women to our leadership team. Melissa Lerner joins us as our new Partner & Chief Operating Officer.  After spending most of her career in media, she brings an expertise to COOP that will streamline internal processes, improve workflow and improve profitability.Loves: gambling, her daughter (Isabella), Diet Pepsi & Montauk...

One Vanderbilt

The Power of ONE

We often hear developers talk about “icons,” “greatness,” and “one of a kind” - all hallmarks of the Pantheon skyline. But do these buildings ever live up to those boasts? Obviously yes if I’m asking a developer but for mere mortals like us, they are typically just another building…tall, great amenities, blah blah blah. But when...

True Colors.

Over the past year, I was lucky enough to experience all 4 seasons of Stowe VT working on the rebrand for Spruce Peak. It was pretty easy to be inspired by it’s indigenous natural beauty and the many color hues of landscape and light. So when It came to developing the new brand color palette, it...

Gowanus? Neighborhood of the Year?!

Gowanus? Neighborhood of the Year?!

Where Exactly? We were awarded a new Carroll Gardens project, an ambitious, high design, highly amenitized apartment development. In Carroll Gardens. Well almost. Looked at another way the site is absolutely at the geographic center of Gowanus. On the canal. The superfund site polluted Gowanus Canal. In Manhattan it seemed so plausible that we could make...

Horses For Courses

Transforming this 125 year old brand was about helping a company find itself. (a bit of brand therapy) Houlihan Lawrence is smart with forward-thinking qualities which were completely hidden by a traditional corporate facade. We set the horses free—literally and figuratively—to express what makes them the obvious choice....

What Works For Vishaan Chakrabarti

Where do you find inspiration for your work? Travel. I’m on planes constantly for projects and speaking engagements, but I always try to carve out time to see new things. I’m writing these responses from Athens, where I saw sunshades on a balcony that I thought could work well for our project in Newark, New Jersey....

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