Our Latest


True Colors.

Over the past year, I was lucky enough to experience all 4 seasons of Stowe VT working on the rebrand for Spruce Peak. It was pretty easy to be inspired by it’s indigenous natural beauty and the many color hues of landscape and light. So when It came to developing the new brand color palette, it...

Gowanus? Neighborhood of the Year?!

Gowanus? Neighborhood of the Year?!

Where Exactly? We were awarded a new Carroll Gardens project, an ambitious, high design, highly amenitized apartment development. In Carroll Gardens. Well almost. Looked at another way the site is absolutely at the geographic center of Gowanus. On the canal. The superfund site polluted Gowanus Canal. In Manhattan it seemed so plausible that we could make...

Horses For Courses

Transforming this 125 year old brand was about helping a company find itself. (a bit of brand therapy) Houlihan Lawrence is smart with forward-thinking qualities which were completely hidden by a traditional corporate facade. We set the horses free—literally and figuratively—to express what makes them the obvious choice....

What Works For Vishaan Chakrabarti

Where do you find inspiration for your work? Travel. I’m on planes constantly for projects and speaking engagements, but I always try to carve out time to see new things. I’m writing these responses from Athens, where I saw sunshades on a balcony that I thought could work well for our project in Newark, New Jersey....

What is a place without people?

Automated food space, glorified vending machine, fastER food–whatever you call it, it may be the future of how we grab on the go. But what happens when you replace a friendly face with an interface… will it work? It’s no surprise that in the age of instant gratification, ease and speed are essential parts of the...

What We’re Working On

Downtown Houston is in the midst of an exciting transformation from a commuter city to a true live, work, play destination. We’ve been working on two commercial assets that are poised to embody this new Houston in unique ways. In the Galleria area, we’re transforming a classic 80’s Houston office building into a space for unexpected...


Marrakesh: City of Hustle and Havens

This pink-walled maze glows with a frenetic energy that makes NYC seem lazy. Outside in the streets, getting lost is inevitable, goods spill from every corner, and negotiating is the norm. Behind the walls, inner courtyards and gardens provide quiet spaces of calm. The synergistic relationship between what’s happening outside and what happens inside makes...

WhatWorks for Nicholas King

Nicholas King is Principal with SunCal, one of the largest private developers in the United States.  Over his 25-year career, he has led large-scale complex developments around the world, working with top architects and designers.  His current work includes the Herzog & De Meuron-designed 6AM project in Los Angeles’ Arts District, the largest urban redevelopment site in...

Radiohead. The Brand.

What's sort of cool about our CO OP motto is not only are we dedicated to making brands work, we seek brands that are already working for inspiration. So here’s one that works bloody well! (well for me anyway) Radiohead. Yes, Radiohead. Bands are brands, too....

The next big brand?

Brands have a power over things. The power of ownership. The power to communicate so much with minimal effort. The power to change minds, beliefs, behaviors, history. There is now a new brand to celebrate Man’s mark on the world. Who knew that we would live in the Anthropocene era? – The geological era of Man. We...



07.17.19: Simon Hunter speaks about destination branding at the Bisnow BMAC West event.

07.11.19: Our CEO Jim Moran has left to lead the west coast team out of our Los Angeles office.

06.12.19: Clinton Barnes joins the Strategy team as our new Senior Strategist.

06.06.19: The full website for our client Station is live stationcities.com. 

06.03.19: Marcela Gomez joins the team as our new Design Studio Manager. 

05.15.19: The brand new website for Pierce has officially launched here!

04.15.19: Ecstatic to announce that we’ve won four Muse Creative Awards for the strategic and creative projects we’ve done for our clients.

03.27.19: Bon voyage to Sean Phillips! Sean is heading off to our LA office.

02.25.19: CO OP welcomes Joseph Boivin, our new Sr. Client Development Manager.

02.09.19: Mat Pour event for Hines’ new corporate HQ Texas Tower! 

01.02.19: Happy New Year! With the new year we welcome Christina Summerfield, our new Director of Strategy.

11.01.18: We’ve officially opened the CO OP West office in downtown L.A.! 

10.23.18: Simon Hunter speaking on Bisnow’s BLIS panel discussing brand in hospitality.

09.06.18: Melissa Lerner joins the CO OP family as Partner & Chief Operating Officer!

09.06.18: Welcome back, Jennifer Wallace Grady! Jen returns as Associate Partner & Managing Director of NY.

09.06.18: We’re excited to announce Heather Williams as the new Chair of CO OP.

08.30.18: The new ratkovich.com is live!

07.01.18: The new brand for Spruce Peak has officially launched. (link to case study)

06.15.18: The website for our project Riverfront Square is live!