Discovery Station
Real Estate / Life Science
Boston is a hub of innovation and bold transformation. On an 88-acre site in Everett, MA, Davis is developing the city’s next center for growth. CO OP is creating a compelling brand to showcase the project’s scale and significance, engaging civic, commercial, and investor audiences with a clear, impactful narrative.
SERVICES
Brand Strategy
Naming
Brand Identity
Community Engagement
Website
Collateral
SERVICES
Brand Strategy
Naming
Brand Identity
Community Engagement
Website
Collateral
Rigorous strategy clarified complex business and audience needs. Therefore, the naming established scale and a strong sense of place, blending historic authenticity with future innovation. Now known as the Everett Docklands Innovation District, the brand draws inspiration from former energy infrastructure, translating pipes and tanks into a bold, future-focused identity.
As a result, the flexible design system supports residential, retail, and commercial storytelling. Additionally, it enables targeted communications that attract partners while engaging the wider community effectively.
CO OP played an active role in the entitlement process. Therefore, we developed clear messaging and communication tools to explain the project to the Everett community. In addition, we created accessible ways for residents to engage, stay informed, and share feedback. This effort culminated in an on-site open house in November 2024. As a result, survey tools and a community-focused website highlighted the project’s benefits. Moreover, these platforms helped build understanding and support for Everett’s significant transformation.
After a soft community launch, the next phase focused on attracting commercial partners. Therefore, CO OP developed a scalable website platform designed to evolve alongside the project over the next decade. As a result, it reflects both the long-term vision and strategic marketing approach behind the Everett Docklands Innovation District.
Moreover, the website delivers clarity and builds credibility. Consequently, it supports execution while positioning the district within the broader Boston innovation ecosystem.
