CO OP Repositions Avenue Bellevue, Helping to Drive Success to Luxury High-Rise Project
CO OP, the NY/LA branding agency, was recently hired to reposition the brand of Avenue Bellevue, a luxury high-rise project in Bellevue, Washington. Combining retail and fine dining, the first InterContinental Hotels & Resorts in the Pacific Northwest, and 365 condominium homes, Avenue Bellevue was designed to be the new center of energy in Bellevue and a premier downtown destination.
With a focus on growing sales and market share, CO OP was tasked with rebranding the project to better position it in the market. The result is a unique offering of homes ranging from one-bedroom studio to three-bedroom designs up to 2,997 square feet, with Estate Homes and Residences offering elevated design and custom amenities at different price points. With a vibrant, pedestrian-friendly environment, Avenue Bellevue is poised for success thanks to the repositioning efforts of CO OP.