Creative That Works: January

To kick off the new year, we’ve decided to launch a new series, “Creative That Works.” Each month, we’ll recognize a brand, campaign or creative activation that inspires us at CO OP. We’re giving credit where credit is due and we hope you find the work as compelling as we did.

First up, is a campaign that actually launched last fall by Absolut Vodka and 360i. Artist Armando Veve’s creative and colorful work is not something that can be easily ignored. The campaign, titled “Love Doesn’t Follow a Recipe,” is not only a great concept within itself, but is a beautiful expression of equality and love for all. Absolut has a history of working with acclaimed artists to amplify social commentary. In today’s tumultuous political climate, it’s refreshing to see a brand execute so tastefully. Bravo, Absolut. Spread the love!

Recognizing an ‘Absolut’-ly Brilliant Campaign

Campaign: ‘Love Doesn’t Follow a Recipe’
Artist: Armando Veve
All Credit to the Company/Agency: Absolut Vodka, 360i