Creative That Works: October

Boo! For our ‘Creative That Works’ this month, we figured we would get into the spooky spirit and explore some of this season’s best Halloween themed creative work and activations. Here are a few we thought were executed so well, it was almost scary.

Booking.com‘s The Addams Family Mansion Brooklyn

Credit to: Booking.com and MGM Studios

You rang? Booking.com and MGM Studios are making it possible to stay in the Addams Family Mansion with this immersive brand activation, just in time to celebrate Halloween and the release of the new Addams Family film. This real life replica of the supernatural mansion can actually be found in a townhouse in Clinton Hill, Brooklyn. The whole place is filled with on brand decor in the quintessential creepy family fashion.

Retail Apocalypse “Zombies Are Back”

Credit: Luke Tinari and Team

Luke Tinari has brought new (undead) life to the empty aisles of the old ‘Toys R US’ location in Flushing to create a spine-chilling, interactive zombie experience. We love it because it demonstrates successfully utilizing an abandoned retail space that could have gone to waste if it was not activated properly. Tickets to the haunted attraction can be found here.

 

L’Émouleur Halloween Campaign

Credit to: Dentsu Aegis Network and L’Émouleur, lames japonaises d’exception

L’Émouleur, lames japonaises d’exception, a shop that specializes in Japanese-style specialty knives, decided to pay homage to their biggest fans in their new ad..Iconic horror movie characters.

‘Hellvetica’ Font

Credit to: Zack Roif and Matthew Woodward

Designed as an ironic twist to the timeless ‘Helvetica’ font, this eerie typeface can give anything a demonic look. You can download it here for all of your sinister design needs.