Hines’ Texas Tower Is Changing the Game in Office Space

On March 9th, our Founding Partner and CEO Jim Moran had the pleasure of attending the mat pour event for Hines and Ivanhoé Cambridge’s unveiling of Texas Tower in Houston, Texas. The event officially launched the brand for Texas Tower, which will become the new global headquarters for Hines.

The Class AA building will be a transformative development in commercial real estate. Texas Tower, also known as T2, will be an environment built for ambition and dynamism. With flexible and customizable work spaces, T2 is designed to put people first. Offering double height ceilings, each tenant will be able to create their ideal office environment.  

The building, set to deliver in the fall of 2021, will stand at 47 stories tall and will offer over 1M square feet of office space. Designed to achieve the highest LEED and wellness standards, T2 will be fully amenitized with food and drink options, a fitness center, a grand lobby and sky atriums to let in an abundance of natural light.

We began working with the Hines and Ivanhoé Cambridge teams during the summer of 2018. Our objective: to develop an overarching brand strategy, building name, visual identity and creative brand and marketing campaign worthy of such a monumental development.

Jim, the partner-in-charge on this project stated, “Creating a brand for this transformative new commercial headquarters has been game changing – for commercial real estate and how a brand can change perceptions. Our goal was to realize the brand potential of this human-centered workspace and to redefine the office tower for today’s ambitious and innovative.”

Pictured from left to right: George Lancaster, Jim Moran, Gerald Hines, Sandra Porter