Dstillery had enjoyed rapid growth by being one of the pioneers in data-driven advertising targeting. But as the rest of the industry imitated, it was clear that their offering was being turned into an undifferentiated commodity and an undifferentiated sales pitch. Our challenge was to identify both a new business opportunity and a new brand to exploit it.
Our solution started by identifying that each unit of data that Dstillery use is cleaner and more powerful than others. So we celebrated each atom of data – from the dot in the identity to the infographics – that proved that there was a better offering to the new AI products that could be generated as a result.
However good their data was, we needed to create a powerful sales message to cut through and prove that not all audience data is the same. Our solution brought to life the promise that only the smartest people could extract the most value from the best data. And therefore able to continually keep ahead of the competition, driving sales and inspiring the future evolution of the company and its offering.
Brand Strategy
Digital Strategy
Verbal Identity
Visual Identity
Brand Campaign
Brand & Digital Activation
Web Design & Development
years old
raised to pivot to an AI audience company
monthly sales growth post rebrand
extra staff