N of One is a pioneer in the emerging bio-informatics industry, an industry that is yet to precisely define itself. They carved out a unique space analyzing raw individual genomic data and turning it into actionable insights for pathologists and oncologists. However, a mass of new entrants all promising conflicting options meant that N of One needed to create a focused and differentiated position to drive success.
The industry is described in many ways; ‘personalized medicine,’ ‘bio-informatics,’ ‘medical data sciences,’ and others. All this did was to make N of One seem as if they lacked services that ‘competitors’ promoted. So, we created and promoted a new industry, where N of One was the defining and unique brand: the molecular decision support company. A unique brand and story became the focal point for driving the business.
By clarifying the unique offering of N of One, the business was able to drive relevance and usage among customers. It attracted like-minded staff to service the growth and, more importantly, to attract the eyes of potential acquisition. Even after two acquisitions, it is testament to the single-minded power of the brand that the identity and language have remained consistent.
Brand and Digital Activation
Website Strategy, Design and Production
Advertising and Social Campaign
acquired by Qiagen
cancer patient case database increase
faster service than competitors