CO OP just celebrated its seventeenth year in business. I remember the CO OP day one. The Le Pain Quotidien office in Soho. We’ve grown up, as they say. For most of our time in business, we’ve been an East Coast company. Our work has been based in the major metropolitan areas on the Atlantic: New...
This month we wanted to share an incredible exhibition that our team attended called ‘Beyond the Streets,’ located in Williamsburg, Brooklyn. Heritage Equity Partners and Rubenstein Partners, who were working on the commercial space at 25 Kent Avenue, collaborated with 'Beyond the Streets' to create an activation that would attract tenants who are true to...
We had a chat with the founders of InnDica, Rick and Monique Fitzgerald, to hear their thoughts on the evolving cannabis industry and cannabis branding itself. InnDica is an online travel resource that is helping to shape and unite the cannabis community....
As a company that specializes in branding, we love to see businesses taking the initiative to rebrand. Revivifying a brand’s image can achieve a number of things, from reflecting internal change and growth, to altering an existing consumer base and rising above competition. Whether drastic modifications have been made within your industry, or you just...