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EDITORIAL

Marrakesh

Marrakesh: City of Hustle and Havens

This pink-walled maze glows with a frenetic energy that makes NYC seem lazy. Outside in the streets, getting lost is inevitable, goods spill from every corner, and negotiating is the norm. Behind the walls, inner courtyards and gardens provide quiet spaces of calm. The synergistic relationship between what’s happening outside and what happens inside makes...

WhatWorks for Nicholas King

Nicholas King is Principal with SunCal, one of the largest private developers in the United States.  Over his 25-year career, he has led large-scale complex developments around the world, working with top architects and designers.  His current work includes the Herzog & De Meuron-designed 6AM project in Los Angeles’ Arts District, the largest urban redevelopment site in...

Radiohead. The Brand.

What's sort of cool about our CO OP motto is not only are we dedicated to making brands work, we seek brands that are already working for inspiration. So here’s one that works bloody well! (well for me anyway) Radiohead. Yes, Radiohead. Bands are brands, too....

The next big brand?

Brands have a power over things. The power of ownership. The power to communicate so much with minimal effort. The power to change minds, beliefs, behaviors, history. There is now a new brand to celebrate Man’s mark on the world. Who knew that we would live in the Anthropocene era? – The geological era of Man. We...

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IN THE NEWS

07.17.19: Simon Hunter speaks about destination branding at the Bisnow BMAC West event.

07.11.19: Our CEO Jim Moran has left to lead the west coast team out of our Los Angeles office.

06.12.19: Clinton Barnes joins the Strategy team as our new Senior Strategist.

06.06.19: The full website for our client Station is live stationcities.com. 

06.03.19: Marcela Gomez joins the team as our new Design Studio Manager. 

05.15.19: The brand new website for Pierce has officially launched here!

04.15.19: Ecstatic to announce that we’ve won four Muse Creative Awards for the strategic and creative projects we’ve done for our clients.

03.27.19: Bon voyage to Sean Phillips! Sean is heading off to our LA office.

02.25.19: CO OP welcomes Joseph Boivin, our new Sr. Client Development Manager.

02.09.19: Mat Pour event for Hines’ new corporate HQ Texas Tower! 

01.02.19: Happy New Year! With the new year we welcome Christina Summerfield, our new Director of Strategy.

11.01.18: We’ve officially opened the CO OP West office in downtown L.A.! 

10.23.18: Simon Hunter speaking on Bisnow’s BLIS panel discussing brand in hospitality.

09.06.18: Melissa Lerner joins the CO OP family as Partner & Chief Operating Officer!

09.06.18: Welcome back, Jennifer Wallace Grady! Jen returns as Associate Partner & Managing Director of NY.

09.06.18: We’re excited to announce Heather Williams as the new Chair of CO OP.

08.30.18: The new ratkovich.com is live!

07.01.18: The new brand for Spruce Peak has officially launched. (link to case study)

06.15.18: The website for our project Riverfront Square is live!