Pierce

Pierce West Rosslyn, VA Penzance The Pinnacle Offering of The Highlands The Highlands development in West Rosslyn, VA was an ambitious development in a highly urbanized environment, with low expectations of truly luxurious living. Pierce, the first of its landmark towers to be completed and...

Reston Town Center

Boston Properties Reston, VA Reston Town Center Reinvigorating an Iconic Development Reston Town Center is often considered the first mixed-use development in the nation. After nearly thirty years of success, Boston Properties felt the pressure of the increased competition. While RTC had managed to maintain...

Cambridge Crossing

Cambridge Crossing Cambridge, MA DivcoWest Finding New Room for Innovation Cambridge Mass is the birthplace of biotech, digital, and new media innovation. With one of the highest densities of PhDs and startups in the country, DivcoWest bet on building big for the future. Forty-six acres...

365 Bond

365 Bond Brooklyn, NY Lightstone Group Transform Negatives Into Strengths 365 Bond is a 430-unit rental building in an emerging neighborhood of Brooklyn. Everyone wanted this to be part of well-established Carroll Gardens, but a Google pin showed it’s in the absolute heart of Gowanus,...

The Wink

The Wink Washington, DC Brookfield Properties Business meets pleasure Brookfield Property Group acquired an older Renaissance Hotel in Washington, D.C. Their goal was to create a new brand for the hotel to reposition it from a primarily corporate destination to a fun and lively spot....

One Vanderbilt

One Vanderbilt New York, NY SL Green Building An Icon Midtown Manhattan is the center of the commercial world boasting not only titans of business, but also iconic architecture. But with that, the neighborhood lacked a sense of character and after hours life. SL Green...

252 E57

252 E57 New York, NY Worldwide Holdings Standing Apart on an Ultra-Luxury Street 57th Street in New York City is considered “Billionaire’s Row” with numerous ultra-luxury residential buildings including the infamous One 57. 252 E57 is located near 2nd Avenue in the quieter residential Sutton...

The Highlands

The Highlands Rosslyn, VA Penzance Redefining Rosslyn Located on the edge of Arlington, Virgina, Rosslyn is a neighborhood that has always been considered a primarily commercial district. Directly across the Potomac River from Washington D.C, Penzance was set to create a new development consisting of...

Houlihan Lawrence

Houlihan Lawrence Rye Brook, NY Corporate Rebrand Houlihan Lawrence Rye Brook, NY Corporate Rebrand Proving the Power of Leadership Houlihan Lawrence has been the local market leader in northern NY and CT for over 130 years. A nice problem to have, right? Well, the problem...

The Market Line

The Market Line Lower East Side, NYC BFC, Taconic & L&M Weaving into the Fabric of the LES CO OP was asked to create a vision for what the Lower East Side could become to unify a consortium of 3 developers and 2 architects bidding...

Station

Station Cleveland, OH Dwellworks Property Advisors Reimagining Relocation The world of corporate relocation has been transformed by the new ways of working:; an increasingly independent workforce demands a more independent approach. However, there are very limited resources dedicated to helping someone navigate the relocation process...

Gamut

Gamut Atlanta, GA Cox Communications From Start Up to Media Powerhouse Cox Communications has more than 40% share in television sales. However — through acquisitions and lack of strategic focus — COX’s digital sales unit was a complex, inefficient and ineffective organization. They were trying...

Philip House

Philip House New York, NY Cheshire Group Refashioning Old-Fashioned Manhattan’s Upper East Side is home to museums, luxury shopping, cultural landmarks, and some of the most prestigious addresses in the United States. Cheshire Group’s pre-war condominium conversion was beautifully redesigned, but in a less tony...

Brooklyn Navy Yard Building 77

Building 77 Brooklyn, NY Brooklyn Navy Yard Development Corporation Selling Without Selling Out Brooklyn Navy Yard had ambitious plans to double the economic value of the Yard and make it a compelling commercial offering for NYC tenants. By converting a disused warehouse into new offices...

Ellen Mosher

Ellen Mosher Rye Brook, NY Houlihan Lawrence Ellen Mosher Rye Brook, NY Houlihan Lawrence Connecting People To Places Ellen Mosher is an accomplished Houlihan Lawrence real estate agent in the Greenwich area, connecting homes—from the humble to the prestigious—with buyers from NYC, the “North of...

Spruce Peak

Spruce Peak Stowe, VT Two Roads Hospitality & Spruce Peak Realty Creating an Elevated Vermont Experience Formally known to most as Stowe Mountain Lodge, we were engaged to create a brand and a strong sense of place for Spruce Peak. Our objective was to unify...

Devonshire House

Devonshire House New York, NY Cheshire Group Unearthing A Hidden Gem Devonshire House is a prewar home in Greenwich Village. It’s European inspired heritage and contemporary elegance makes it a rare opportunity in Manhattan real estate. Designed by classic architect Emery Roth and infused with...

101 Walnut

101 Walnut Philadelphia, PA CREI Discovering Old World Modernism Sitting between the exclusive Philadelphia neighborhoods of Society Hill and Old City, 101 Walnut is an ultra-premium modern condominium building. With only 10 full-floor exclusive units, this limited edition tower is home to the city’s elite....

Two Gold

Two Gold New York City, NY TF Cornerstone Coming to the Rescue Hurricane Sandy caused huge damage to downtown Manhattan. Two Gold was an 840 unit apartment building that needed major remediation after the storm. 25% of the building had to leave. This also offered...

Next Science

Next Science Jacksonville, FL Corporate Rebrand Launching an innovation powerhouse Microbial Defense Systems approached CO OP as a four-person startup with a compelling antibacterial technology. Our task was to leverage the brand to focus and define the business, development priorities and strategic path to IPO....

Dstillery

Dstillery New York, NY Corporate Rebrand Drowning in Data Dstillery had enjoyed rapid growth by being one of the pioneers in data-driven advertising targeting. But as the rest of the industry imitated, it was clear that their offering was being turned into an undifferentiated commodity...

Durham ID

Durham ID Durham, NC Longfellow Creating an ID for Durham ID Durham ID offers an unusual life-sciences offering in The Research Triangle. Its 27 acre campus isn’t in suburban North Carolina, but integrated into Downtown Durham. Longfellow’s vision was for Durham ID to become a...

Verge

Verge Washington, DC MRP One Among Many Several developers were competing and cooperating to create Buzzard Point, Washington DC’s newest neighborhood. The concept was to transform the under-utilized waterfront into a thriving community, adjacent to two sports stadiums. MRP, an experienced DC residential developer hired...

375 Pearl

375 Pearl New York, NY Sabey Data Center The “Ugliest Building” in NYC? Sabey Data Centers called upon CO OP to help them reposition one of the most controversial buildings in New York, the mammoth concrete tower better known as ‘The Verizon Building.’ Sabey and...

Arsenal Yards

Arsenal Yards Watertown, MA The Wilder Company / Boylston Properties From ‘Not Boston’ to Now Watertown Neither in Cambridge nor the leafy suburbs of Boston, Watertown Arsenal was in an overlooked part of MA. Comprised of a shopping mall and historic military buildings, it needed...

Market Central

Market Central Cambridge, MA Cheshire Group A Heart for Central Square Central Square in Cambridge, MA, was not the obvious choice for a thriving community. CO OP was challenged to create a new destination within Central Square and set the stage for three successful lease-ups....

1407 Broadway

1407 Broadway New York, NY The Lightstone Group Attracting To New Audiences Located in Manhattan’s Garment District, 1407 Broadway is an office building with a long history of housing showrooms and fashion companies. Lightstone Group hired CO OP with a single challenge: How do you...

4545

4545 Long Island City, NY TF Cornerstone Putting LIC on the Map Located on the Long Island City waterfront, 4545 Center Boulevard is an 820-unit rental building that hit the market at a time when Queens living was a challenging proposition to Manhattanites. Back then,...

Toren

Toren Brooklyn, NY BFC Partners What Kind of Brooklyn? BFC Partners hired CO OP to define a new brand vision for Downtown Brooklyn with their 400ft SOM-designed residential tower. CO OP’s challenge was to create a brand to stand for transformation in downtown Brooklyn and...

DKLB BKLN

DKLB BKLN Brooklyn, NY Forest City Ratner DKLB BKLN Brooklyn, NY Forest City Ratner Wrong Place, Wrong Time At the cusp of Fort Greene and Downtown Brooklyn, 80 Dekalb is a stunning 36 floor, 365 unit residential rental development. But there were numerous challenges to...

Stribling

Stribling New York, NY Corporate Rebrand Fighting Old-School Luxury Stribling, the oldest independent real estate brokerage firm in New York City, was highly respected and trusted in the luxury market - a testament to their beloved founder, Elizabeth (Libba) Stribling. They were known for service...

One Hanson Place

One Hanson Place Brooklyn, NY The Dermot Company Honoring a Brooklyn Icon Formally known as the Williamsburgh Savings Bank Tower, One Hanson Place (OHP) is an architectural landmark constructed in a modernized Byzantine-Romanesque style. It features a gilded copper dome, carved lions and a stunning...

Starrett-Lehigh

Starrett-Lehigh New York, NY RXR Maximizing Tenant Happiness Starrett-Lehigh is recognized as one of the most architecturally iconic buildings in New York City, housing an impressive roster of famous companies who have made their mark on the cultural landscape. RXR purchased the building - 90%...

Radian

Radian Boston, MA Forest City Ratner Misunderstood, Misplaced and Missable A stunning architectural statement at the heart of Downtown Crossing in Boston shouldn’t have posed a tough marketing challenge. However beautiful the building and however sensitively amenitized, the building posed a challenge to brokers and...

305 W16

305 W16 New York, NY Centaur Properties Intersecting NYC Neighborhoods 305 W16 sits at the crossroads of three Manhattan neighborhoods: Chelsea, the West Village, and the Meatpacking District. After sitting dormant for seven years, Centaur Properties bought the property and hired CO OP to help...

The Glover House

The Glover House Washington, DC JBG Smith A Development With Ambition The Glover House is a rental community located in the Glover Park neighborhood of Washington, D.C. When we first came on board, JBG Smith challenged us with developing a brand that would appeal to...

Magna

Magna New York, NY Corporate Rebrand Making a difference by showing difference Magna was a startup with an upstart attitude. As a new and different-thinking ventures company, they blended entrepreneurialism, youth and ambition. But their brand efforts were focused on making them seem like an...

N of One

N of One Boston, MA Corporate Rebrand Staking a claim in the revolution N of One is a pioneer in the emerging bio-informatics industry, an industry that is yet to precisely define itself. They carved out a unique space analyzing raw individual genomic data and...

Forum

Forum Boston Landing, MA Lendlease & Ivanhoe Cambridge Boston's Next Performance Life Science Destination Forum is a 350,000 RSF high-performance class-A lab space. It is a pivotal part of Boston Landing, a distinctive new neighborhood with a focus on health, wellness, and sports performance. Tenants expect...

Jessup House

Jessup House Center City, Philadelphia Greystar Celebrating The City Located in the heart of Center City, Philadelphia, Jessup House was designed to delight residents with its views, thoughtful amenities and comfortable living. However, this place needed to create a unique personality and reputation to become...